Kane Dalton
Partnership Case Studies
Partnership Case Studies
Shoei Helmets
Typical examples: I pitch the campaign idea to the client, then devise, present and negotiate the partnership proposal.
Creative solutions include, Rewards Membership incentives, bespoke competitions, display and social media advertising - canvas or carousel, organic news feed posts, CRM.
Comprehensive editorial feature content with video for use on BikeSocial and used by the client.
Condensed editorial content is shared on social media as canvas advertisements and news feed posts with links to the full reviews.
Bennetts and BikeSocial data is overlaid with social media data so we can reach customers and users on social media without the need to visit the website.
Retargeting generates revenues through boosting content.
Inside Shoei
I produced a series of video features in Japan for Shoei Helmets.
Shoei’s prototype heads up display helmet, launched at the Tokyo Bike Show.
Inside Shoei Factory.
Smash testing helmets to destruction, aerodynamics and noise tests in the only purpose built wind tunnel.
The Japan custom bike scene.
Content was shared on BikeSocial, Shoei UK home page, and social media.
Shoei adopted this content to use in training their sales teams globally.
Inside Shoei Feature:
Helmets Launched
Helmets were launched in partnership.
Iron Maiden & Peter Hickman Trooper helmet launched exclusively for Bennetts Rewards customers. This is Shoei's first limited edition helmet.
Launched with Peter Hickman on the Isle of Man at a Bennetts Membership event.
Bennetts Rewards Members had the first option on pre-orders of the helmet.
Members collected their helmets from Iron Maiden's lead singer Bruce Dickinson and Peter Hickman.
J-O & Glamster helmets were launched using: Display and social media advertising, CRM, competitions. Rewards members received enhanced entries.
Competitions: Money Can't Buy Experience
Win a signed Marc Marquez - Moto GP World Champion
Collect your prize in person from Marc.
Ask the questions you always wanted to ask a world champion.
Race weekend hospitality with VIP paddock pass.
Pre-event editorial promotions, display and social media advertising, organic news feed posts.
Shoei UK website and social media.
Livestream social media on the day with follow up interview with prize winner.
BikeSocial competition news story:
